Does A Chair Steals The Show?
Saturday, January 9, 2010 at 1:39PM Share Article Today you need to stop what you're doing for a few minutes and take a look at this great short film from Blue Dot Studios in Soho, New York. Blue Dot Studios is not a film studio or even at TV production house, they design and make chairs! So why are they making a documentary? Just watch it to find out...
So how would you describe this film? A fun documentary? A social experiment? Product placement bonanza? Well it's all three of course.
The film works as an advert because it is so well put together as a documentary that it doesn't even need to be subtle about the product placement. Ok, so there's a chair in almost every shot but the chair actually becomes one of the main characters in the story so it fits perfectly. I know I want one of Blue Dot's chairs now and have been to the website to check out their other products.
Spend a couple of moments thinking about your product or service. Can you describe it as part of a story? Remember, people respond much better to stories and anecdotes than hard facts. Most, if not all, good products can be the starting point of a documentary or non-traditional advert. Check out Robert Llewellyn's Carpool for another example.
Lift Update: I'm going to the Royal Television Society Awards on Tuesday evening as one of the three North West Finalists. Wish me luck and follow me on twitter for instant updates.
advert, advice, chair, documentary in Business, Documentary, Opinions, Social Media
Reader Comments (2)
That's an awesome short film, very effective advertising for the company. It starts off with a pretty floating chair to get you interested and then it just runs with it. It's also very well conceived and cut together. I think more companies should take this kind of initiative with their products. Great post.
I'm not sure how this qualifies as a transformer, but lean back a little too far during dinner and you and your dining companions are all in for a big surprise.
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