Ice Cream as Social Media?

When people ask me what a Social Media Consultant actually does, I normally say something like:  "Help businesses and individuals use social media platforms to build effective and genuine relationships with their costumers, particularly using video in my case."  

The next question to will normally be:  "So what is social media again?"

This can be a very tricky question to answer, especially if the person is only vaguely aware of Facebook, Twitter, Youtube, Flikr, etc.  But if we replace the word "Media" with "Ice Cream" it all becomes much easier.  Check out this video to see what I mean.

Thanks to the guys over at Common Craft for this video.