Social Media Consultancy

As a Social Media Consultant I help businesses, organisations and individuals:

• Use social media platforms to build effective and genuine relationships with new and existing customers.
• Enable and encourage customers to massively extend the reach of traditional marketing.
• Develop new marketing strategies built around user-generated content.
• Use social media internally to encourage a positive and productive corporate culture.

Social Media?

If the question in your mind right now is "So what is social media again?" you're wont be alone.

This can be a very tricky question to answer without just listing examples like Facebook, Twitter, Youtube, Flikr, etc.  But if we replace the word "Media" with "Ice Cream" it all becomes much easier.  Check out this video to see what I mean.

The Network and The Virus

One major aspect of social media which is not mentioned in this video is all the connections between the people that create a network.  Ideas, news and opinions (and adverts) can travel very effectively and quickly through this network mimicking the spread of a virus.  This is why videos which get a lot of views very quickly are called viral videos.  Over on the Viral Video page I look at 4 different ways making a viral video can help your company.  Email me if you want to talk about Viral Video ideas and for advice about where to start and what mistakes to avoid.

Customer Opinions, Comments and Reviews

Just a few years ago when a customer had a very positive or negative experience they would tell ten of their closest friends.  Today they will tell a thousand of their closest strangers!

Do you want to know what your customers and clients are saying about you on Twitter, Facebook, Youtube, etc?  Do you want to be part of this conversation?  Do you want to learn how to take advantage of both positive and negative comments?

Do you trust your product enough to encourage your customers give genuine reviews open for all to see?  Are you willing to put negative comments about your product on your website to show you are listening to your customers?  Are you willing to take customer feedback seriously?

I can help you start genuine and productive relationships with existing and potential customers using free or very cheap online tools and websites.  I offer training sessions for individuals or groups so if you want to get started in this area, get in touch.

User Generated Content

Until a few years ago most if not all the entertainment, opinions and educational content people consumed was produced by professionals.  Now, like the Ice Cream video above, anyone can and will create their own.

It's very likely that many of your employees, customers and clients are producing User Generated Content every week.  By User Generated Content I mean anything from pictures and photos, blogs and videos or even comments and updates on Twitter and Facebook.

I can help you and your company or organisation develop a marketing strategy which will tap into this huge pool of creativity and all the conections and networks which come with it.  Why not give the people who appriciate your product a chance to share how they feel in their own way and reward them for it?  Most people are not looking for money or payment, just recognition and acceptance.