Website Videos

You may be thinking of including video content on your website for many reasons though most of them will ultimately come down to just one; increasing sales.

Many companies make the mistake of using a TV style advert with little thought of how it will sit within their website.  TV adverts are not intended to be seen at the point of sale so are mostly about building brand awareness.  They give minimal product information and rarely provide a specific call to action.  On the other hand, a web video is ideally situated in a space where more information is readily available and the “Add To Cart” icon is only a click away.

There are five types of video that all take advantage of this distinct feature of website videos in slightly different ways:

1. Home Page and Landing Page Videos
2. Customer Testimonial Videos
3. Product Demonstration Videos
4. Brand Building Videos 
5. Live Streaming Video

Click on the links to see examples and explainations of how they can work for you.

There are a couple of other types of video which will help your business grow but will generally live seperately from your website, the Viral Video and the Non Traditional Advert. 

A Website Video Tip For Free:  Youtube is your friend!

The 5 reasons why:

1. It’s a simple and free video hosting service.
   
2. It drives “passing trade” to your site from searches and related videos, etc.
   
3. A Youtube video on your site can look professional if formatted correctly.
4. Most search engines consider the Youtube meta-data when ranking your site (title, description, tags, rating).
5. Most importantly for SEO, Google weighs Youtube videos higher than any other video hosting service.