Today you need to stop what you're doing for a few minutes and take a look at this great short film from Blue Dot Studios in Soho, New York. Blue Dot Studios is not a film studio or even at TV production house, they design and make chairs! So why are they making a documentary? Just watch it to find out...
So how would you describe this film? A fun documentary? A social experiment? Product placement bonanza? Well it's all three of course.
The film works as an advert because it is so well put together as a documentary that it doesn't even need to be subtle about the product placement. Ok, so there's a chair in almost every shot but the chair actually becomes one of the main characters in the story so it fits perfectly. I know I want one of Blue Dot's chairs now and have been to the website to check out their other products.
Spend a couple of moments thinking about your product or service. Can you describe it as part of a story? Remember, people respond much better to stories and anecdotes than hard facts. Most, if not all, good products can be the starting point of a documentary or non-traditional advert. Check out Robert Llewellyn's Carpool for another example.
Lift Update: I'm going to the Royal Television Society Awards on Tuesday evening as one of the three North West Finalists. Wish me luck and follow me on twitter for instant updates.