Walking on Water: A Viral Video Campaig

Mid Month Meanderings #2 - Looking sideways at this great viral video campaign from Hi-Tec:

This really works because the way it is shot completely straight as a mini documentary (along with a blog, practice clips, facebook group, etc.) all built on a fake sport based on the water repellent properties of the runner's shoes.  Genius! 
Remember, it's best not to but if you are going to fake something, at least get some good actors like these guys and not like the fools BMW used for their Table Cloth stunt (even the peeps in the vesta version were better).
Thanks to the Digital Buzz Blog for this one.

Next post: Looking Forward to some exciting future gigs!