Modern technology has made the process of producing product demonstration videos both very easy and very difficult at the same time. Any one with a half baked mobile phone and a cheep computer can get a video onto youtube and embed it on their website. The chances are the video will not reflect the professional standards you aspire too. On the other hand, setting your sights too high and going for MTV or Top Gear production values is beyond the skills and resources of all but the largest of companies. Finding the balance is the key!
If you are planning a two minuet product demonstration video you need to decide many things before you start. For example:
Should I buy a camera or rent one or use my brother-in-laws?
Do I write a script or improvise?
Do I film myself, use an actor or does the product speak for it's self?
Do I film in the workshop, the office or in the location the client will use the product?
How do I get the video edited, on line and onto my website?
Then again, do you even need to make the video yourself? And no I don't mean hire me to make one for you!
Why not ask one of your customers to make a product review and demonstration video for you?
Here's a couple of reasons to do this:
Any positive comments about your product will carry more weight coming from a real customer.
The video will show that you listen to and value your customers.
Viewers will expect a "home made" video to have that amateur look.
The product will be seen in it's natural environment.
You save the time, money and effort it takes to make one yourself.
You will probably receive much more honest feedback about your product from the customers you ask for a video than you would normally.
Remember, although I do offer a complete video production package and can make professional product demo videos, you may find a product demo produced in house or by a customer is the way to go.
If you want more advice about anything I've mentioned here, get in touch.
Today you need to stop what you're doing for a few minutes and take a look at this great short film from Blue Dot Studios in Soho, New York. Blue Dot Studios is not a film studio or even at TV production house, they design and make chairs! So why are they making a documentary? Just watch it to find out...
So how would you describe this film? A fun documentary? A social experiment? Product placement bonanza? Well it's all three of course.
The film works as an advert because it is so well put together as a documentary that it doesn't even need to be subtle about the product placement. Ok, so there's a chair in almost every shot but the chair actually becomes one of the main characters in the story so it fits perfectly. I know I want one of Blue Dot's chairs now and have been to the website to check out their other products.
Spend a couple of moments thinking about your product or service. Can you describe it as part of a story? Remember, people respond much better to stories and anecdotes than hard facts. Most, if not all, good products can be the starting point of a documentary or non-traditional advert. Check out Robert Llewellyn's Carpool for another example.
Lift Update: I'm going to the Royal Television Society Awards on Tuesday evening as one of the three North West Finalists. Wish me luck and follow me on twitter for instant updates.
After Juggling Club on Monday Caspar and I chatted for quite a while about which type of camcorder would be best for juggling videos, mainly cos he wants to buy one. It got a bit technical and geeky but after a while we settled on some good ideas. Basically there are a few aspects or features that are specifically important for good juggling videos. I’ll out line them below, then look at a camera from all the major players in the market and come up with my top recommendations.
These recommendations would be suitable for yoyo videos, diabablo videos, cup stacking videos and kendema videos, etc. Anything with smaller fast moving objects I suppose.
Must Have Features:
Proper Frame Capture
The tiny Flip HD, iPhone, camera phones and most compact cameras shoot video in a weird way. They don’t capture a full frame of video all at once but take the top line, then the next and so on until the bottom. They then start again at the top for the next frame. Although the resolution may be quite high the fact that the top and bottom of each frame is captured a different times causes distortion effects when objects move across the screen. There’s a good blog post and example video here.
For this reason (and the fact the don’t have optical zooms, etc.) we’re only looking at “proper” camcorders.
Because of the high-speed movement within the frame which juggling produces, shooting interlaced video causes so many problems that I think it would be better to shoot in 720p than 1080i. Any increase of resolution of 1080i would be lost when correcting the interlacing artifacts, even if your editing program can sort it out, which most can’t!
Wide Angle Lens
Because juggling is often very high (or very wide when passing) after market wide angle lenses are ideal. They give you much more scope to shoot in smaller spaces and get those interesting angles.
Can I Juggle The Camera? (Or juggle with it in my pocket?)
My professional camera is great and has all the quality and features you will ever need. Unfortunately I need a large bag to carry it around and often have to decide between my camera or clubs. We are looking for a pocket-sized camera which can be chucked (gently) into your props bag and wont weigh us down.
Large Lens and Sensor Chip
The reason my professional camera is so big is that it has a massive lens and three 1/3 inch sensors, one each for blue, red and green. Small cameras only ever have one chip and (simplistically) the larger the better. A 1/6” sensor is only 107mm2 whereas a 1/3” is 215mm2 so can potentially capture twice as much light. Same with the lens but as it is a circle, twice the radius is much more than twice area.
4 More Features (nice but not essential):
Large extra batteries – handy at a camping convention or anywhere where charging every hour is a problem.
Slow Motion – capture those fast tricks so non-jugglers can actually see what’s happening.
High Resolution Still Images – it would be nice to only have one camera for video and stills, not two.
Good: Shoots at 720p. Huge 1/2 inch sensor. Excellent 7mp stills. Water resistant version available. Wide angle lens available.
Bad: Harder to hold steady than the standard camcorder form factor. No larger battery.
Using the criteria set out above I would probably order them something like this:
1. JVC GZ-HM200R
2. Sanyo Xacti HD700
3. Samsung HMX-H104
4. Sony HDR-CX105E
5. Panasonic HDC-SD20K
I have personally shop tested the Sanyo and the Sony but not the other three so I’m just going on the listed features on the manufacturers websites. Before getting out you credit card you shold read other reviews, took at test footage on the interwebs and always try before you buy! Go to Curry’s or Jessup’s and if you don’t like the feel of a camera, don’t buy it, get something else. There are many, many other good cameras out there with similar features in the same price range but I can’t look at them all. This good website has most of them though.
Oh, by the way, I’ve not looked for the best price so that's up to you!
Hope that helps!
I’d love to hear your thoughts. Have I missed anything? Do you have any killer features on your camera you couldn’t live without? Do you have a specific camera you would recommend? Please leave your comments below!
Advice, Disclaimers and Warnings!
All these cameras have solid-state memory not tapes. Once the data is on your computer and you reuse the SD card YOU HAVE NO BACK UP! Remember: To be backed up you need at least two copies of any data, if not three. You’ll need to buy a PAL version for Europe. Check that your computer editing program can handle the codec that the camera records in. If you don’t know what this means, google it.
Good juggling videos can be made with crap equipment as long as you use it well and are creative with how you shoot. I'll be posting more about this in the future.