Don't hire me for product demo videos! Really?

Modern technology has made the process of producing product demonstration videos both very easy and very difficult at the same time.  Any one with a half baked mobile phone and a cheep computer can get a video onto youtube and embed it on their website.  The chances are the video will not reflect the professional standards you aspire too.  On the other hand, setting your sights too high and going for MTV or Top Gear production values is beyond the skills and resources of all but the largest of companies.  Finding the balance is the key!

If you are planning a two minuet product demonstration video you need to decide many things before you start.  For example:

  • Should I buy a camera or rent one or use my brother-in-laws?
  • Do I write a script or improvise?
  • Do I film myself, use an actor or does the product speak for it's self?
  • Do I film in the workshop, the office or in the location the client will use the product?
  • How do I get the video edited, on line and onto my website?

Then again, do you even need to make the video yourself?  And no I don't mean hire me to make one for you!

Why not ask one of your customers to make a product review and demonstration video for you?

Here's a couple of reasons to do this:

  • Any positive comments about your product will carry more weight coming from a real customer.
  • The video will show that you listen to and value your customers.
  • Viewers will expect a "home made" video to have that amateur look.
  • The product will be seen in it's natural environment.
  • You save the time, money and effort it takes to make one yourself.
  • You will probably receive much more honest feedback about your product from the customers you ask for a video than you would normally.

Remember, although I do offer a complete video production package and can make professional product demo videos, you may find a product demo produced in house or by a customer is the way to go.

If you want more advice about anything I've mentioned here, get in touch.

iLugger Carrying Case Review and Demo Video

I made this video for www.iLugger.com to show how simple and easy it is to use their carrying case and how well it protects my 20" iMac computer.  NOTE: I haven't been paid by iLugger in any way for this video, i just like my iLugger and needed a product demo video for my website. 

A few tips on Product Demonstration Videos

Once a potential costumer is on a site they much more likely to watch a video outlining the features of a product than read bullet points, struggle to the end of large blocks of text or wade through technical specifications.

Do not think of a Product Demonstration Video as a typical a sales pitch but a chance for a product to sell it’s self.  Although a sales reps may present themselves very well and have a good patter, a real costumer, genuinely reviewing a product, will give a much stronger impression and will engender trust.  Using existing costumers is also great way to make a cost effective video that doesn’t have to have the professional look of a Landing Page Video.

However you decide to produce a Product Demonstration Video it must cover the following points:

  • Give relevant information about the key or unique features of your product or service.
  • Say specifically how the product has met and exceeded the brand promise or fulfilled it’s main purpose. Eg. Increased efficiency, saved costs, made people happy, etc.
  • Give the viewer a clear call to action. Eg. “Go to this web site to find out more!” or “Call this freephone number to place your order!” or “Send this webpage and video to your manager!"

 

For more information about website videos check out this page or email me.