Danny Boyle, The Olympics and How I Screwed A Twitter Campaign

This is a post about how I gained over 100,000 twitter followers in 24 hours, for some one else!  And to make it worse, the account I helped was a fake!

Last night I was getting caught up in the excitement of the Olympic Opening Ceremony.  I was watching the BBC with the kids, following along on twitter and sketching my impressions of Danny Boyles awesome work on the iPad.  Here are a couple of pictures I doodled:

The Forging of the Rings

The Forging of the Rings

London Bombings Dance

London Bombings Dance

Over on twitter I saw someone saying Danny Boyle should get an OBE or Knighthood but I thought the twitter army could thank him immediately by upping the @dannyboylefilm follower count.  I had seen a couple of people tweeting thankyous to the account and quickly checked it was the correct Danny Boyle.  I thought a million followers would be a nice round number so sent out a tweet.

Thank  for tonight by getting him 1,000,000 followers by the end of this . Follow him and RT!

Transient

It was retweeted a few times but i thought I'd try and recruit a couple of big hitters so I mentioned @Glinner who passed it on to his 200,000 peeps.  My iPad lit up with all the retweet notifications which crashed all three different twitter clients.  Within an hour over 40,000 people had followed @DannyBoyleFilm!

Transient

But then people started to ask questions about the @dannyboylefilm twitter account.  Was it genuine?  Would Sir Danny Boyle tweet such illiterate crap?  Graham Linham, some of his more savy followers and I tried to command the tide to recede but it was no use.  By the end of the show it was up to 70,000 and by this afternoon it was over 100,000.  The imposter had also gone back through his time line and deleted over half his tweets and changed his by line to "For fans of Danny Boyle."  Not the most honest of moves.  

But then people started to ask questions about the @dannyboylefilm twitter account.  Was it genuine?  Would Sir Danny Boyle tweet such illiterate crap?  Graham Linham, some of his more savy followers and I tried to command the tide to recede but it was no use.  By the end of the show it was up to 70,000 and by this afternoon it was over 100,000.  The imposter had also gone back through his time line and deleted over half his tweets and changed his by line to "For fans of Danny Boyle."  Not the most honest of moves.  

NHS Celebration Dance

NHS Celebration Dance

Kids Film Review Launch (and online community thoughts)

Sorry I haven't posted much for the last few days but my family and I have been launching a new project:

The Kids Film Review Web Show!


Check out the website at www.kidsfilmreview.com or @kidsfilmreview on twitter.

I listen to many podcasts and have been wanting to produce my own for a couple of years.  I've had loads of show ideas but before starting I waited until I had an interesting subject that I know there is an audience for.  I've also been waiting for a willing co-host (Shona, now she's not blogging every day) and the time and resources to publish a couple of shows a week. 

As part of my work as a social media consultant I've been advising clients about how to run a podcast and build an audience and community online.  I'm sure I'll learn a lot of lessons from producing Kids Film Review that I can pass on to them.

We are looking to grow our audience to about 100 by episode 5 and to 500 within six months.  On top of the regular audience we want to build a community of parents, kids and kids film enthusiasts on our forum, facebook group, on twitter, etc.  The way online communities grow is by having a core group of "fans" who contribute and interact with the show regularly (about 5 -10% of the audience).  Then when new people check out the show and website, they don't just see a well produced and entertaining show, they find a conversation that they want to join.  We have already had a couple of people suggesting films they would like us to review in the future so we have put those on our Lovefilm list and we'll get to them soon.

Please help kick start this new community by joining the Kids Film Review facebook group, follow us on twitter, comment on the blog and contribute to the forum, etc.  You can find links to all of these over at www.kidsfilmreview.com

Thanks!