Barclays Tech Innovation Challenge Live Stream and Video

I've recently been involved in a complex project for Barclays which involved live streaming the launch of the project to schools in Manchester, Cheshire and Lithuania.  Then I traveled around some of the high schools to record the teams progress.  Then finally I live streamed (securely behind a password as kids were involved) the finals day at Barclays, including the prize giving which was done by The Chancellor George Osborne MP.  

Here's a short 1 min video I made for Barclays covering the full project.

So as you can see not all the shots were shot in the same style as the video is a mix of footage from the live stream, footage shot on a DSLR, footage from the event filming cameras and even a couple of shots from my mobile phone.

Tech Grumps Podcast and Semi Viral Video

Two bits of news today:

Firstly on Monday I was a guest on the Tech Grumps podcast for the 3rd time in the last few months.  This time we talked Apple taking over education, love on the nets and more.  Listen to the episode here.

The podcast is basically an excuse for a bunch of tech enthusiasts (read geeks) to grump and moan about the darker (or just anoying) side of tech world.  The regular hosts include BBC Senior Producer Ian Forrester (@cubicgarden) and David Eastman plus loads of guests more interesting than me.

Find and listen to the latest episode of the Tech Grumps Podcast over here: http://techgrumps.wordpress.com

 

The second bit of news is that one of the videos I produced at the Munich EJC last year seems to have been picked up in a number of places over the last month and is now getting about 4,000 views a day on youtube. As I publish this it's up to 127,000 hits.

Even after trawling through Youtube Analitics I have idea of reasons for this one video suddenly taking off (apart from it being one of the best acts at the whole festival) and it just goes to prove yet again that video virality is more luck than science.

Any thoughts?

Shoot Content Once Then Use It Every Where.

One of the best things about shooting loads of content in one day is that you can re-edit and re-purpose it many times for many target audiences and delivery platforms!  Websites, Youtube, Show Room Display, and now, Video Podcast.

Alistair Marshall, a business consultant I worked with last year, asked me to film a series of videos where he sets out his "12 Immediate Actions to Generate Sales and Cash."  He has successfully used them on his website, along with a home page and landing page video, to help grow his contact list and get more clients.

Recently we talked about republishing the content as the first twelve episodes of a video podcast.  Now that all episodes are live and on iTunes, I suggest you go watch them.  I definitely learnt a lot from them and his advice has directly led to making Nathan Rae Production a lot more profitable.

Alistair Marshall Consulting Podcast on iTunesSo head over to iTunes and subscribe or add the following feed to your non-Apple podcasting softwear of choice: http://www.alistairmarshallconsulting.com/podcast/rss.xml

If you need some help to publish an audio or video podcast, or want talk about any other up coming project, email me or dm me on twitter.

Nathan

3 Tips for Effective Video Testimonials

Yesterday I spent the day with Ed Rivis (from www.edrivis.com) sorting out his office studio, teaching him green screen techniques and discussing the future of web video in relation to SMEs.

At the end of the day I shot this quick testimonial video with him and today made it much more effective.
Take a look:
The more memorable the customer testimonial video is the more effective it will be.  With this in mind…
Tip 1.  Keep it Interesting!
 
All videos should be more interesting or entertaining above and beyond what the person is actually saying.  Show someone something new and they'll remember it.  For example, tomorrow I'm going to be filming some testimonials underneath a Concord at a networking event.
Obviously you may not have the skills for video effects or have an iconic plane to hand but think about what is going on in the background.  Can you ask your client to stand in front of your production line?  Or is there a local landmark that you want to associate your business with?  Get creative!
Tip 2.  Keep it Short!
You only need your client to get across one or two points about your product or service.  60 to 90 seconds should be enough time and never go over two minutes.  If the video ends with the viewer feeling bored they'll come to associate that feeling with your product.
Tip 3.  Keep it Real!
Don't give your client a script to read from.  Don't even ask them to write one for themselves.  Viewers will be skeptical about whose words they are saying and you may lose their trust.  
In the video above Ed stumbles for a second or two as he casts around for the right words to say.  I could have asked for a retake but this makes his words more genuine to you.  Then when he gets to the part where he recommends me, you think that is more genuine as well.  (BTW he was being genuine, I'm just looking at the phycology of the process.)
So remember with all web video and testimonials in particular:
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

I recommend you check out www.edrivis.com where you'll find loads of advice about web marketing.  The great thing about Ed's advice it that it is all backed up by evidence, not just anecdotes.

 

Sex Sells? Testing! Testing!

This post is a test of the Squarespace app on my iPod. I've been able to post blogs from the app for a while but until now I was restricted to posting images. As I had no way of embedding videos it wasn't so handy for a me.

So to test the app here is a great advert which really caught my imagination. May not be safe for work unless you sell bras for a living.

 

Has this advert crossed a line for you? Would it be shown on TV in your country?
More importantly, would you be more likely to buy from this store in the future? Let me know what you think in the comments below.

Oh, and let me know if this blog post didn't work...